Systems Integrator Website Redesign
I worked with our lead designer to redesign a website for our long-time client, StreamTech. The StreamTech team wanted a modern, clean design that would showcase their automation systems, and ensure a smooth customer experience on the site.
Rethinking navigation
Our content team decided to organize StreamTech’s solutions into three categories: Technology, Industry, and Goal. This configuration leads all different kinds of users to the information they need, no matter what angle they are coming from. We then produced a clean, easy-to-read design to further ensure ease of use.
Highlighting products and services
In order to present information in the most effective way, we created versatile block patterns that could be used on product and service pages. These patterns were designed to accommodate all different types of content so that these pages felt unified, but not cookie-cutter. We really prioritized the balance between sleek styling and clear messaging here.
Custom product graphics
The StreamTech team wanted to represent their software and services in ways that would help a potential client understand what they do. Because their current software interfaces didn’t match their clean and modern brand, I created some representational graphics to illustrate these concepts.
Reflection
This project helped reinforce how important it is to balance visual clarity with business goals. Working closely with our lead designer and the StreamTech team, I learned how thoughtful navigation structures and modular content patterns can make complex technical concepts feel clear and approachable for a wide range of users.